The process
From the first idea to the final result.
Ten steps, from our first conversation to the delivery of your images. Scroll down: each screen opens onto the next step.
AI-generated illustration
The call
A 20-minute call to understand your project: your goals, your audience and how the images will be used. You receive a clear proposal and a quote within 48–72 hours.
AI-generated illustration
The concept
Before the image comes the intent: the message to carry, the emotion to spark, what each photo should say about you.
AI-generated illustration
Art direction
References, moodboard, palette and light: the visual world is set down in black and white and approved together before a single frame is shot.
AI-generated illustration
Scouting & preparation
Locations and their light, permits, styling, props and the schedule for the day: everything is ready before we arrive.
AI-generated illustration
The shoot
In the studio, on location or at your premises. Light, framing and posing fine-tuned on the spot, photo and video in the same session.
AI-generated illustration
Selection
Hundreds of takes reviewed to keep only the best: the right expression, the right line, the right moment.
AI-generated illustration
Editing
RAW development for the photos, editing and pacing for the video: the series takes shape.
AI-generated illustration
Colour grading
Consistent grading across the whole series, photo and video, for a visual signature recognisable at first glance.
AI-generated illustration
Retouching
Skin, textures, reflections and details: precise retouching that enhances without ever looking artificial.
AI-generated illustration
Deliverables
HD files adapted for the web, social media and print, delivered within a few days to three weeks depending on the project.
AI-generated illustration
The result
An image ready to live.
A Vass.psv photograph: a Porsche 911 facing the Eiffel Tower. The next one will be yours.
